Beyoncé is the new creative partner for Adidas
Beyoncé is the new creative partner for Adidas. The brand announced this on Thursday. Beyonce will develop all-new line of products for the athletic giant ranging from performance to lifestyle, which will include shoes and clothing.
Beyonce’s own brand, Ivy Park will be relaunch by Adidas.
Beyonce said this in a press release, “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”