Alicia Keys will partner with Elf Cosmetics to create a new beauty line

mylene/ August 7, 2020/ celebrity/ 0 comments

Alicia Keys will partner with Elf Cosmetics to create a new beauty line. The new beauty line is expected to launch in 2021.

Press release read on Wednesday, “A culmination of Keys’ personal skincare journey and her passion for bringing light into the world, this new lifestyle beauty brand will enable Alicia to further explore conversations about inner beauty, wellness and connection”.

“With an inclusive point of view, an authentic voice, and a line of skin-loving, dermatologist-developed, cruelty-free products, the brand aims to bring new meaning to beauty by honoring ritual in our daily life and practicing intention in every action.”

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